Storytelling and simple living

Content and storytelling

Five quick tips for a better social business bio

Writing a meaningful bio or profile in 160 characters or less is a bit of an art form. It’s impossible to squeeze everything about your business into a short character limit, so what should we really be focusing on in a social media bio?

A few things that I’ve found useful for writing professional social media bios include:

  1. Keep your audience in mind. It sounds obvious, but if you know (and I mean really know) who you’re talking to, it’ll be easier to decide what to include. Answer the main question your customers will ask – what’s in it for me?
  2. Use your customer keywords. Not to be confused with buzzwords which you definitely don’t want, keywords are relevant to your audience and help them to find you when they search online.
  3. Show your personality. Stay professional but have some fun at the social media party. Try to show why you are unique.
  4. Be creative. Words are easily overused, so keep your language fresh. Keywords are in, jargon and cliches are not.
  5. Make each word work. Don’t waste words stating the obvious, ‘This is the twitter feed of…’. Get to the point and show what you’re best at. Finally, don’t forget to link to your website and other social channels so your customers can take the next step and find out more about you!

Need a bit of help with your social media or other word-smithery? Chat to me at hello@wordandthewild.co.uk

 

 

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Within walking distance there’s a lane with an old farm on one side and a hedgerow and bank on the other. It’s the home of someone who looks like he has spent a lifetime outdoors. A weathered face under a threadbare hat and a repeating whistle. One winter day he was inspecting the hedge closely. “They’re almost out” he said quietly. “Snowdrops.” Now on January days I look for them there too.
It starts with the blackthorn. Out in the hedge before leaves, before even a hint of green. Bare, thorny scrub wearing nothing but stars.
I used to see nettles as untidy, ugly and slightly sinister weeds. Now I see tasty spring greens, useful to use instead of spinach. I see wildlife homes for the small tortoiseshell and peacock butterflies. I see an abundant, ignored kind of beauty. I know that weed is just another word for wild, and has been all along. 🌿🙌🏻
It’s easy to forget, on sunny spring days, that winter is waiting in dark and frozen corners. Each time you think, ‘will this be the last time, the last frost of spring?’
One dark, drizzly day back in January, I crouched under a hedge to find these tiny rain soaked stems. Snowdrops breaking winter ground, the first of the spring-bringers.
‘Late in the evening, tired and happy and miles from home, they drew up on a remote common far from habitations, turned the horse loose to graze, and ate their simple supper sitting on the grass...stars grew fuller and larger all around them, and a yellow moon, appearing suddenly and silently from nowhere in particular, came to keep them company.’

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